The growth and reach of YouTube as a search engine and leading video streaming service have made the platform a staple for businesses. YouTube has also become one of the holy grails of content creators because of its earning potential. For blockchain businesses, the magic happens when they find the top crypto YouTubers to take their brand forward and attract the right audience.
There are many ways of finding top crypto Youtubers. But before going into detail, let’s first find common ground in the definition of a top crypto YouTuber.
What are Top Crypto YouTubers?
It may be normal to think that a top crypto YouTuber is the one with the most subscribers or whose videos have a high viewer count. After all, what you want is to get as many eyeballs on your crypto project as possible.
Yes, the truth is that subscriber count and viewership are part of the equation but indeed not the only variables.
There are some YouTubers who have a reputation for shilling crypto projects that fail along the way. Who would want to be associated with such crypto YouTubers with tainted credibility and history?
So then, what is a top crypto YouTuber?
For your business’ sake, a top crypto YouTuber is the one who gets maximum exposure for your business at a reasonable cost. This usefulness to your business is based on the value they bring to you. And this value comes from meeting your goals that can range from finding new investors, raising awareness about your crypto event, or anything along those lines.
In short, you are looking for the following in a crypto influencer:
- High engagement rate
- A large number of crypto-focused subscribers
- Clean crypto history
How to Pick the Right Top Crypto YouTubers
Let’s start with a few interesting facts. There are more than 37 million accounts on YouTube. Influencer accounts constitute about 30% of all YouTube accounts with at least 1,000 subscribers. It is estimated that YouTube is home to between 1.5 to 5 million influencers.
Influencers play a huge role in YouTube marketing, be it within the crypto industry or outside. Viewers believe that it is three times more important for videos to show their passions. Users also want to watch informative and entertaining videos with high-quality production.
Armed with the above information, how are you going to choose the top crypto YouTubers for your marketing campaigns?
The truth is that finding the best crypto YouTubers for your project is not as straightforward as it may seem. There are so many factors that may come into play.
Are you going to collaborate with well-known YouTubers or will you hire upcoming YouTubers? What is your game plan when you want to reach YouTubers from smaller countries?
There are many ways you can use to pick the best YouTube crypto influencers for your project. Some are effective while others are time-consuming. This article simplifies this job for you. The question is which route are you going to take?
Outsource to Crypto YouTube Marketing Experts
One of the most effective ways of carrying out any task is by leaving it in the hands of experts. The same can be said for YouTube crypto influencer marketing.
There are crypto marketing agencies dedicated solely to YouTube marketing. A good example is CryptoPromo.io, a marketing agency that leverages its connections with some of the best crypto YouTube influencers to raise awareness about your project.
Their services include pairing you with the best YouTube and Twitter influencers and all the nitty-gritty that goes with this kind of marketing.
And when you peel off the layers, you begin to see the benefits of using CryptoPromo for your YouTube marketing campaigns. Here are some of the benefits:
- Increased visibility – Your project is promoted by the best YouTube influencers that have a real audience. Keep in mind that some influencers buy their followers.
- Targeted audience – you want your crypto project to be marketed to a crypto-focused audience rather than generic viewers.
- Cost – CryptoPromo works with well-vetted top crypto YouTubers that bring good value for your money.
CryptoPromo is simply a tool for unlocking the power of crypto marketing for your project.
This is the route that many people take initially. You search YouTube for a list of macro-influencers and micro-influencers to work with.
The upside is that you have the potential to work with any influencer that you like. But that’s also where the danger can come from.
You can be overcharged if you are not familiar with crypto YouTube marketing. And the end product may not be what you deserve.
However, the process is fairly straightforward.
You search YouTube to find a list of influencers you want to work with. You look at their offerings and decide the one you want to go with.
This may require an in-house outreach specialist to handle this side of your marketing as there will be a lot of back and forth between your company and the YouTube influencers you want to work with.
Forge Connections at Events and Webinars
The crypto industry is mostly an online industry where YouTube influencers and companies meet online. However, business leaders can meet top crypto YouTubers at events and webinars.
The crypto industry holds hundreds of events per year. There are high chances that you can meet one of the best YouTube influencers at these events.
Influencer Marketplaces and Platforms
One of the greatest gifts of the digital age is that there is an app or online service for almost anything you can think of. As a side note, if you want something and there is no app or web service for it, then you may have accidentally struck gold. Many big companies started this way.
Let’s now get back to influencer marketplaces.
There are several influencer platforms where you can find influencers marketing their services. This has its advantages and drawbacks.
This may not be a good solution to working with influencers. Influencer online platforms and marketplace may the best option if you are looking for specific macro-influencers. This is the case if you want to work with influencers in Non-English speaking countries.
As for top crypto YouTubers, they don’t need to go around or join platforms to convince companies or other stakeholders that they are influencers.
Word of Mouth
It sounds archaic but ‘word of mouth’ is still one of the best ways to find top crypto YouTubers or other services you want.
This is handy especially if your friends or industry connections have previously worked with the crypto influencers they are recommending to you.
The main advantage is that you have a good starting point. Most of the work can be cut out for you by the person who refers you to the crypto YouTuber.
However, you must only take recommendations from people you trust, and obviously, you must see the work the influencers did before.
How to Work with Top Crypto YouTubers
You must keep your eyes on the prize when you work with the leading crypto YouTube influencers. You must set out clear goals and milestones you want to achieve, and how they can be achieved.
You also need to look at the history of the influencers. Only work with respected influencers who release top-quality content. This article highlighted earlier that viewers want to see high-quality productions. Is your preferred YouTuber doing that?
This is about results and it must be set in stone from the beginning. Also, note that marketing is not a one-size fits all solution. It needs changes to be made on the fly. This is why it is very important to work with marketing agencies focused on crypto YouTube marketing.
The Final Word on Finding Top Crypto YouTubers
The power of crypto influencer marketing can be the key to your project’s success in 2023 and beyond. You have to find a way to make it cost-effectively work for you. You may decide to do this through your in-house marketing team.
This works best if you have experienced individuals who know the right buttons to push. It won’t yield tangible and desired results if your marketing team is making it up as they go.
Remember that creating your project is half the story. The other half is made or broken by marketing.
The crypto industry is very brutal. It requires great marketing for your project to be successful. And the industry is also kind because it has experienced marketing agencies that take your project to the next level.
CryptoPromo specializes in bringing top crypto YouTubers to your doorstep. If you want to make a big leap and give your project the exposure it needs, get in touch with CryptoPromo today and get a free quote.