The Rise of Blockchain Influencers: Who to Follow in 2023

Blockchain technology has revolutionized many industries, and the world of influencer marketing is no exception. With the rise of cryptocurrencies and blockchain-based platforms, influencers are finding new ways to monetize their content and engage with their audiences. In this article, we’ll take a closer look at some of the top blockchain influencers in the industry and how they are using this technology to enhance their social media presence. Whether you’re an influencer looking to expand your reach or a marketer curious about the latest trends, read on to discover the exciting world of blockchain influencer marketing.

What is the Blockchain?

Blockchain is a digital technology that allows multiple parties to share and verify information securely, transparently, and in a decentralized way. It creates a continuously growing list of records, called blocks, linked and secured using cryptography. Each block contains a unique code, called a hash, that connects it to the previous block, forming a chain.


Blockchain technology was originally developed to support the cryptocurrency Bitcoin, but other industries have since adopted it. It can transform various fields, such as supply chain management, finance, healthcare, and more, by enabling more secure and efficient transactions and data sharing. In fact, blockchain technology has given rise to a new breed of influencers – blockchain influencers – who leverage their expertise in the field to educate and inform the public about the potential of blockchain technology.


One of the critical features of the blockchain is that it operates in a decentralized manner, meaning that no central authority or intermediary controls the network. Instead, all participants have equal access and control, making it more democratic and transparent than traditional systems. Additionally, the blockchain is considered very secure and resistant to tampering or hacking because of the cryptography used to secure the blocks.


Bitcoin vs. Blockchain: How Are They Different?

Bitcoin and blockchain are two terms often used interchangeably but are different technologies. Bitcoin is a digital currency operating on the blockchain, the underlying technology enabling it to function.


The blockchain is a decentralized, distributed ledger technology that allows for secure, transparent, and tamper-proof record-keeping of transactions. It works by creating a continuously growing chain of linked and secured blocks using cryptography. Each block contains a unique code, called a hash, that links it to the previous block, forming a chain of blocks that cannot be altered without changing the entire chain.


On the other hand, Bitcoin is a type of cryptocurrency that operates on the blockchain. It was the first and most well-known cryptocurrency to be created and has gained widespread popularity and acceptance as a form of payment and investment.


While Bitcoin is the most well-known use case for blockchain technology, the blockchain has many other potential applications beyond cryptocurrencies. It can be used for everything from supply chain management to voting systems, identity verification, etc.

What is the Blockchain Used For?

Blockchain is a decentralized, distributed ledger technology revolutionizing how information is shared and verified. It has many potential applications beyond cryptocurrencies like Bitcoin and is being adopted by various industries for secure and transparent record-keeping. In this article, we’ll look at some of the most common use cases for blockchain technology.

  1. Cryptocurrencies:  The most well-known and popular use case for blockchain technology is cryptocurrencies like Bitcoin. Blockchain technology enables secure and transparent transactions without a central intermediary or bank. Instead, transactions are validated and verified by a network of nodes on the blockchain, making it more efficient and democratic than traditional banking systems.
  2. Supply Chain Management: Blockchain technology improves supply chain management by providing end-to-end visibility and transparency. With the blockchain, each step in the supply chain can be tracked and recorded, from the origin of the raw materials to the final product. This enables companies to detect and prevent fraud, ensure product authenticity, and improve efficiency and accountability.
  3. Identity Verification: The blockchain can be used for secure and decentralized identity verification, enabling individuals to control their identity information without the need for a centralized authority or third-party service. By using the blockchain to verify identity, individuals can have greater control over their data and reduce the risk of identity theft.
  4. Healthcare:  Blockchain technology can also be used in the healthcare industry to store and share patient data securely. By using the blockchain to store medical records, patients can have greater control over their personal health information, and healthcare providers can access and share information more efficiently and securely.
  5. Digital Identity: The blockchain can also create a decentralized digital identity system that enables individuals to own and control their identity information. By using the blockchain to verify identity, it is possible to create a more secure and transparent digital identity ecosystem that reduces the risk of fraud and identity theft.


Top 8 Blockchain Influencers to Follow in 2023


Changpeng Zhao_The Driving Force Behind Binance

Changpeng Zhao, or CZ, is a prominent figure in the cryptocurrency world. He is the CEO of Binance, the largest cryptocurrency exchange in the world. Despite starting as a humble startup owner, Zhao has quickly risen through the ranks to become one of the wealthiest investors in the industry.

One of Zhao’s key contributions to the world of cryptocurrency is his dedication to the development of blockchain technology. He has worked on blockchain explorers such as and the Binance Smart chain, which allow users to review transactions and other important information stored in the blockchain.

Under Zhao’s leadership, Binance became a significant player in the cryptocurrency world. The platform is known for its user-friendly interface, low transaction fees, and a broad range of available currencies. It has become a go-to destination for investors buying and selling cryptocurrencies.

Zhao’s passion for blockchain and cryptocurrency is evident in his social media presence. He regularly shares the latest news and industry highlights related to these technologies on Twitter, keeping his followers up-to-date on the latest trends and developments.

Vitalik Buterin

If you want to learn more about blockchain and emerging technologies, you will want to follow blockchain influencer Vitalik Buterin. As the young co-founder of Ethereum, he’s made a name for himself in the crypto industry as one of the earliest advocates for cryptocurrencies and the development of blockchain platforms.

Thanks to Buterin’s vision for a decentralized economy, Ethereum has grown from its initial use as a platform for handling monetary transactions to a comprehensive ecosystem that includes its currency, applications, and software development tools.

Buterin is a lifelong learner who constantly pushes the limits of emerging technologies. On his Twitter account, he shares insights and uses cases that can be truly life-changing, providing a glimpse into the vast potential of crypto, blockchain, and related technologies.

By following Vitalik Buterin, you’ll have a front-row seat to the latest developments in blockchain and emerging tech and gain a deeper understanding of how these technologies are changing the world as we know it.

Justin Sun

Justin Sun is a successful entrepreneur and blockchain influencer known for creating TRON, a blockchain platform that allows for decentralized content and media-sharing. TRON has become very popular, and Sun is gaining more recognition in cryptocurrency.

Sun is known for his interesting investment strategies, often making headlines with eyebrow-raising prices to acquire shares or even outbid Elon Musk on Twitter. Despite some controversy, Sun has created a successful crypto empire that has become the world’s largest decentralized autonomous organization, the TRONDAO.

Sun and TRON are currently working on diversifying the TRONDAO Reserve, the first of its kind in the blockchain industry. This reserve is essential to making the TRON platform even more successful and innovative.

Anthony Pompliano

Anthony Pompliano is a well-respected voice in the world of cryptocurrency. He uses his platform to educate people about the benefits of cryptocurrency and how it will shape the future of business and finance. Pompliano hosts The Pomp Podcast, inviting guests from different industry sectors to discuss cryptocurrency and related topics.

Pompliano is also known as a blockchain influencer who provides expert advice on business, finance, economics, and Bitcoin through his popular podcast. While his expertise extends beyond blockchain technology, his knowledge and insights are particularly valuable for blockchain enthusiasts looking to stay ahead of emerging trends. By featuring influential figures in the industry, Pompliano’s podcast offers listeners a unique and comprehensive perspective on the blockchain landscape.

Charlie Lee

Charlie Lee is a well-known advocate of cryptocurrencies and blockchain technology, especially among younger audiences. He founded Litecoin, a digital currency with very low transaction fees. Despite the competitive market, Lee has demonstrated expertise and flexibility, leading Litecoin to remain among the top cryptocurrencies for over a decade.


Charlie Lee is a Prominent Blockchain Influencer and Creator of Litecoin, Bitcoin’s Innovative Younger Brother. He developed Litecoin to address the shortcomings of Bitcoin and always retained sight of his journey from a crypto miner to a developer. Lee openly acknowledges Bitcoin’s influence on his work, even establishing Litecoin as a younger sibling to Bitcoin.


If you want to follow Lee’s thoughts on the rapidly expanding crypto and blockchain industries, Twitter is the place to be. He shares market analysis and views, making him a valuable resource for anyone interested in these emerging technologies.

Brian Armstrong

Brian Armstrong is the CEO and co-founder of Coinbase, a cryptocurrency exchange that aims to promote economic freedom. As a blockchain influencer, He’s passionate about the adoption of cryptocurrency in all aspects of society. Armstrong is a vocal supporter of a decentralized economy and advocates for the growth of emerging technologies like blockchain and NFTs. Coinbase released its first-ever NFT collection last April, marking its entrance into the NFT marketplace. By exploring NFTs, Armstrong is helping to pave the way for the continued development of blockchain platforms and the digital ecosystem.

Dan Held

Dan Held is a prominent advocate for decentralized finance and adopting blockchain-based technology. He previously worked at and is now a growth marketing director at Kraken. Sure he is one of the prominent blockchain influencers and held shares his thoughts on the latest crypto trends and insights on Twitter, encouraging his followers to invest in cryptocurrency if they want financial freedom. With his experience managing and running blockchain-based technologies, including crypto wallets, Held has a wealth of knowledge to share. He is dedicated to educating and empowering others to take advantage of blockchain and cryptocurrencies’ benefits.

Ivan On Tech

Ivan On Tech is a tech enthusiast who goes beyond investing and exploring new technologies. He also mentors his followers on Web 3.0 and emerging technologies and how they can transform the digital world.


If you follow Ivan On Tech on social media, you will see his passion for promoting the Moralis project on Twitter. This project is focused on developing Web 3.0, which will integrate mixed reality, digital currencies, and emerging technologies into a fully decentralized digital community.

Ivan provides valuable analysis on Bitcoin trends and other blockchain-based technologies like decentralized applications on his YouTube channel. It’s an excellent resource for those interested in learning more about the potential of these technologies.


Overall, Ivan On Tech is a great mentor and influencer in the tech industry, providing valuable insights and analysis on emerging technologies and their potential impact on our digital world.




July 2024