Barbie
Meme token presale campaign achieving 250% fill rate through multi-channel crypto marketing
What We Did for Barbie
Our full-service approach combined multiple channels to drive measurable results for this campaign.
YouTube Crypto Influencers
Crypto PR Distribution
Telegram Marketing
The Challenge
Barbie needed to establish credibility in a saturated meme token market and fill their 20 BNB presale target. The project required strategic visibility across multiple channels to reach both retail investors and crypto influencers while building genuine community engagement.
The Results
The campaign exceeded all expectations, filling 50 BNB against a 20 BNB target—achieving 250% of the original goal. Strategic YouTube influencer partnerships combined with targeted Telegram marketing drove significant investor participation and created sustained momentum throughout the presale period.
We only needed to fill 20 BNB but ended up with 50 BNB thanks to the coordinated YouTube and Telegram strategy. The influencer partnerships were authentic and drove real conversions, not just vanity metrics. Highly recommend their approach.
Barbie Team
Project Lead
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