DeFi presale campaign exceeding fundraising goals through multi-channel strategy
Our full-service approach combined multiple channels to drive measurable results for this campaign.
HoneyBB needed to build rapid awareness and trust for their DeFi presale launch in a competitive market. With a fundraising target of 10 ETH, they required a coordinated influencer strategy to reach qualified crypto investors quickly and drive conversions within a limited timeframe.
The multi-channel campaign successfully drove HoneyBB's presale to 22 ETH, exceeding the initial 10 ETH target by 220%. Strategic coordination across YouTube and Twitter X crypto influencers, combined with targeted PR distribution, generated strong investor interest and built community momentum throughout the presale period.
We set out to raise 10 ETH and ended up filling 22 ETH thanks to the coordinated YouTube and Twitter X campaign. The influencer selection was spot-on and the PR distribution gave us the credibility boost we needed to convert skeptical investors into believers.
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