Money Heist
Crypto presale marketing campaign achieving 1,990% of target funding goal
What We Did for Money Heist
Our full-service approach combined multiple channels to drive measurable results for this campaign.
YouTube Crypto Influencers
Twitter X Crypto Influencers
Crypto PR Distribution
The Challenge
Money Heist needed to build rapid awareness and credibility for their presale launch in a highly competitive market. With a 30 BNB target, they required strategic influencer partnerships and coordinated messaging to reach qualified crypto investors quickly and drive meaningful participation.
The Results
The campaign exceeded all expectations, filling 597 BNB against a 30 BNB target—nearly 20x the original goal. Through coordinated YouTube and Twitter X influencer campaigns combined with targeted crypto PR distribution, Money Heist achieved massive oversubscription and established strong community momentum from day one.
We targeted 30 BNB and ended up with 597 BNB—completely blew past our expectations. The coordinated push across YouTube and Twitter X brought in exactly the right audience, and the PR distribution gave us the credibility boost we needed. Best decision we made for our launch.
Money Heist Team
Project Lead
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