Have you ever thought of hiring a professional crypto marketing agency to take care of your YouTube marketing strategy? If you are in doubt, this article will make it clear as day why it is advantageous to bring in a marketing agency to get into the trenches for you.
There are many ways you can use to find top crypto YouTubers that can contribute to your project’s growth and success. However, if not done properly, it can have the opposite effects and leave your project in a worse situation.
When all else has been said and done, hiring a professional marketing agency to onboard top crypto influencers is one of the easiest ways to have a successful marketing campaign while you focus on building your project.
Why You Should Hire a Crypto Marketing Agency?
One of the biggest tragedies of marketing is that almost everyone thinks they can do it. It is easy to look at the marketing tactics employed by successful crypto projects and think that the same results can be easily replicated in any other project.
This is not (always) true.
Marketing is like diving into a deep ocean. The deeper you go the harder it becomes to stay afloat. This is why deep dives are reserved for trained specialists who know how to maneuver deep oceans.
The same can be said for marketing.
Some tasks may look easy enough and bring in small favorable results at first. But as the campaign goes on, it becomes obvious that the terrain is difficult to navigate. This is where you realize that you should have brought in a professional crypto marketing agency to take care of your marketing campaign including onboarding top YouTube crypto influencers.
With that said, here are the main reasons why you should hire a dedicated crypto marketing agency to save time, get measurable results, and see your project grow.
Outsource Your Marketing to Experts
When your project is starting or has been in existence for some time, you may not have the funds or justification to hire a full in-house marketing team. You will likely have a few heads that give your marketing efforts a sense of direction.
But keep in mind that they are not experts in every aspect of digital and online marketing. The best solution is to gain access to a wealth of experience and knowledge from crypto marketing agencies such as CryptoPromo.io, one of the leading agencies that foster accelerated growth for its clients by connecting them with top crypto YouTube influencers.
A crypto marketing agency like CryptoPromo consists of a team of experts that have been around in the blockchain industry for a long time. They have endured several cycles of bull markets, brutal winters, and even bankruptcies like the ones the market dealt with in 2022.
This means that different crypto cycles require different marketing tactics to appeal to your target audience.
You may decide to send a message to your leads through YouTube influencers. Do you know which crypto influencers to work with to calm the nerves of investors in downtimes or get them excited during bull markets?
A crypto marketing agency usually has a network of top crypto influencers that you can work with to achieve the right results for you. CryptoPromo’s experience, which can be reflected by its impressive list of partners and clients, is evidence that crypto projects that outsource their marketing to professional agencies can achieve the results they need in a timely and cost-effective manner.
Ad Hoc Basis
Marketing is not an event. It’s a process. And each step may be determined by the stage your company is in. For example, you need an aggressive marketing campaign before and during the launch of your project to generate interest and engagement.
You will realize that you may need to introduce new short-term marketing campaigns along the way. Would you need to hire an in-house marketing expert for this? You can but it may be viable to hire a professional crypto marketing agency for the one-time campaign.
The crypto marketing agency will use its experience to create a tailored marketing plan to reach your goals. The agency’s work is done when the goals are reached.
Hiring marketing agencies on an ad hoc basis is cheaper, practical, and yields measurable results.
The purpose of any business is to generate as much income as possible while spending as little as possible.
One of the expenses that companies cannot avoid is the marketing budget. In 2022, crypto companies spent more than $223 million on advertising in the US alone, a figure that went up 150% from $89 million in 2021.
Some of the ads were too extravagant and maybe a bit over-the-top but it underlines the lengths that companies are willing to go to gain ground on their competitors.
However, shrewd companies are more focused on spending less and getting more. Companies that make a bad hire can burn a lot of cash that don’t bring any value to them.
Hiring a crypto marketing agency ensures that companies get the services they need at a lower cost. This is especially true in bear markets where every cent counts.
Have you ever heard the adage that a “chain is as strong as its weakest link.” This is true when it comes to marketing.
Marketing is a team effort and if your company’s marketing agency is failing because of one or a few people, it may take time for you to figure out where the ball is being dropped.
Hiring an experienced crypto marketing agency brings efficiency to your workflow. Crypto marketing agencies consist of experienced professionals who mainly focus on one aspect of marketing. This makes the marketing process fluid and flawless.
Time, just like money, is important for businesses. This means that you don’t need to spend hours figuring out something that can be done in minutes.
Experts in software engineering always talk of not wanting to “reinvent the wheel.” This simply means that programmers don’t need to spend a lot of time writing code that has been written before and works as expected.
Marketing should also be regarded in the same way. How so?
Let’s say you want to develop partnerships with top crypto influencers. It may not be necessary to try and reach out to them on your own. This is a process that takes time. Time lost may equate to lost investors.
A startup can reach out to a crypto marketing agency that has already built connections with several influencers. Crypto startups only choose the influencers they want to work with.
This saves time and money.
Access to Tools and Resources
Digital marketing is evolving. The right tools and resources are the key to unlocking the full potential of your marketing campaigns.
The tools are not free and need to be paid for. It may not be a wise idea for a company to pay for expensive tools that they may not need to use for a prolonged time. The tools are also as good as the person using them. This is why they say that a Formula 1 car is useless when in the hands of an inexperienced driver.
Hiring a professional crypto marketing agency may indirectly or directly give you access to the tools and resources you need to plan and evaluate your marketing campaigns.
The end result is the efficient use of time and resources. All to your company’s benefit.
Better Targeted Marketing
Did you know that there is ‘marketing’ and ‘effective marketing?’
Ordinary marketing is like throwing bait in a big river and hoping that it will catch some fish. ‘Effective marketing’ is throwing your bait where there is a lot of fish and a high possibility of catching a big haul. The latter is effective marketing.
Effective marketing should be the blueprint for any kind of digital marketing. Your marketing efforts should be directed to the people that will mostly buy your product, and at the very least, take a solid look at your business.
Hiring a professional crypto marketing agency is an effective way of targeting the right users and promoting your project to those who may be interested in it.
Final Thoughts on Hiring a Crypto Marketing Agency
Marketing is not as simple as it seems. While it is recommended to constantly read comprehensive guides on marketing, it must be known that it is not enough to generate results the next day.
Proper marketing results come from years of experience and enduring different market conditions. This is why companies engage the services of crypto marketing agencies.
Do you have a crypto project and looking for the following:
- Effective marketing campaigns
- Save time and money on marketing
- Get more results for less marketing spend
- Value for money marketing
If so, then you are better off with a professional marketing agency. Reach out to CryptoPromo to find out how the agency’s experience can shine a light on your crypto project.