Why You Need the Best Cryptocurrency Influencers for Crypto Twitter Marketing
There is a special relationship between Twitter and the cryptocurrency industry. It will only get better with time. It also introduces an opportunity good opportunities that cryptocurrency influencers and projects can leverage to take crypto Twitter marketing to the next level.
Before we dive deeper, let’s take a look at what makes Twitter an interesting place.
A Bit on Twitter
Unless you have been living under a rock, you know that Elon Musk shelled roughly $44 billion to buy Twitter and take it private. After the takeover, Elon Musk, who is now the most-followed person on Twitter with more than 133 million followers after dethroning former US President Barack Obama, entered the social media company holding a sink. He posted the video on Twitter and captioned it “Let that sink in.”
One might say that it was a bit dramatic. And it is a sign that Twitter is alive.
As of December 2022, Twitter had 368 million active monthly users.
Number of Twitter users from 2019 to 2024. |Source: Statista.com
Twitter visits in Q1 2023. Source: SimilarWeb.com
Other stats about Twitter and crypto are even more interesting. Hyperbeast revealed in early 2022 that Twitter had become the primary platform for cryptocurrency discussions on the internet. At the time, Twitter claimed that there were more than 1 billion tweets about crypto between 2020 and March 2022.
In Q2 2022, Dogecoin’s price jumped from $0.079 to $0.094 after Twitter owner Musk changed Twitter’s logo to Doge’s symbol.
There is no doubt that Twitter is the home of crypto on the internet. And there are many good reasons for that. When you look at all this, you will see why it is important to have the best cryptocurrency influencers for your crypto Twitter marketing strategy.
Let’s dig in.
Why You Need the Best Cryptocurrency Influencers for Your Project
This article has already highlighted that Crypto Twitter is one of the most influential social media platforms in the world. And there are good reasons for that.
Here are the reasons that you need to pay attention to.
Crypto marketing, just like any other form of marketing, is about reaching and influencing as many potential leads as possible.
The best cryptocurrency influencers have large followings that can help a project have a wider audience. Their followers are typically highly engaged in the crypto space and are more likely to take action based on their recommendations.
However, projects need to know that not everything is not as it seems on Twitter. Several people who want to be influencers can buy followers on Twitter. This is one way that some big Twitter accounts have used to achieve growth.
This is good for influencers. But not so for crypto projects. Why is this so?
These are not real followers as the growth is not organic. The followers are not engaged at all and may not even be crypto-native people. Worse of all, the followers could have no value at all. Remember that the value of a Twitter cryptocurrency influencer lies in the value of his/her followers.
How then can crypto projects be insulated from this?
They can use reliable crypto marketing agencies such as CryptoPromo to hire the best cryptocurrency influencers on Twitter. This is because CryptoPromo connects you with Twitter cryptocurrency influencers and helps you see a significant boost in brand visibility.
CryptoPromo Connects Projects with Top Cryptocurrency Influencers on Twitter
Twitter is one of the most engaged platforms in the world. This is very helpful because the comments in the tweets can spark a conversation that could even help crypto enthusiasts to invest in a project.
Yes, it is a known fact that Twitter has a spam bot problem. It may be a while before it is completely solved.
However, Twitter is a great place for cryptocurrency influencers to tweet about projects.
Twitter is not just a platform where posts get buried before they have an impact. The majority of people see Twitter as a platform for citizen journalism.
This means that tweets posted by well-known and trusted accounts carry a lot of weight. The posts command actions from investors. Here is a practical example.
There was a flash crash on 26 April that saw the price of Bitcoin drop by more than 8% in less than an hour. It was initially believed that the crash was caused by bogus data shared on Twitter. The accounts involved denied responsibility for the alert that caused the forced liquidation of many traders.
This is an unfortunate event that shows the power of cryptocurrency influencers and how easily or quickly they can affect market sentiment.
If cryptocurrency influencers can cause such a market crash, it stands to reason that they can also send a crypto project to the moon.
You need to work with cryptocurrency influencers with credibility. Influencers with a strong reputation in the crypto community can play a vital role in building trust for your brand. Their followers can easily invest in your project if it is associated with the right influencers.
The Moon Gang
People are in crypto for different reasons. Some are in it for tech and innovation. And some are in it for “moon bags.”
They want to “ape” in on the next big thing. This is where top cryptocurrency influencers come in. They increase your brand visibility. As more people get interested in your project, they naturally tweet about it to other Twitter users.
This causes an effect where a few holders become your organic marketers. This is the beauty of Twitter and social media marketing. If the right influencers make the right noise on your behalf, the rest will take care of themselves.
There are Twitter users who are good at bucking on the next trend and positioning themselves as thought leaders. They may make some waves for a short time but they live on borrowed time. The market soon flashes them out.
After the tree is shaken, cryptocurrency influencers with knowledge of the market remain. They are revered and respected. Their word is the gospel truth. Their recommendations carry a lot of weight. They are the influencers that you want to work with.
A simple shout-out will generate the kind of interest that puts your project in a great position to grab lots of members that may grow your community.
The Power of Influencer Marketing
The power of cryptocurrency influencer marketing is simply a continuation of traditional influencer marketing.
Retail investors usually get their information from influencers. It must be noted that there are thousands of cryptocurrency projects to choose from. Not every retail investor has the time and expertise to do due diligence on the projects they want to invest in.
This is a task they have outsourced to cryptocurrency influencers. All they want is to have a reliable source that feeds them information on the latest trends. Crypto influencers have embraced this task in exchange for clout and money.
Influencer marketing is not slowing down. It can only grow from here.
Cryptocurrency Influencers, Winners, and Losers
The most interesting question is who are the winners and losers in cases where cryptocurrency influencers are involved.
Crypto influencers have a simple business model – share valuable information, grow your following, and strike sponsorship deals with crypto firms.
The influencers can only stay relevant by dealing with big businesses that won’t implode down the line. For example, the collapse of the crypto exchange FTX dealt a major blow to several influencers. Social media influencers were targeted in an FTX lawsuit and other finance YouTubers were sued for promoting the now-bankrupt exchange.
Gone are the days when crypto influencers were shilling anything that remotely resembled a crypto project. Influencers are forced to do a bit of due diligence before promoting crypto projects. This enhances credibility in the space, and in the long run, benefits projects.
Investors also benefit a lot as they feel that influencers endorse vetted projects. This is a necessary step in the growing crypto sphere that is still recovering from high-profile bankruptcies.
Wrapping Up: Cryptocurrency Influencers and Crypto Projects
Many people see crypto as a tool for enabling economic freedom. The industry has made it easy for people to transact while others have become millionaires from it.
But others have lost their wealth too. And the silver lining is that they can make it all back. For this to happen, they need to invest in crypto projects with solid fundamentals.
This allows new projects to benefit from using cryptocurrency influencers for their marketing purposes on Twitter or other social media platforms.
If your project wants to work with credible and trusted cryptocurrency influencers with a wide reach, they can hire CryptoPromo to expedite the process of gaining exposure at a reasonable cost.