At what point do you realize that the smartest thing to do is to hire a crypto marketing influencer marketing agency for your blockchain project? Do you wait until the project is on its knees or do you do it early because a stitch in time saves nine?
In the rapidly evolving world of cryptocurrency, gaining visibility and credibility for your project can be a challenging task. That’s where a crypto influencer marketing agency comes in. An experienced blockchain marketing company can breathe life into your crypto/NFT project.
When do you decide to hire a crypto influencer marketing agency for your project? There are a lot of situations when it makes sense to do so.
If you find yourself struggling to reach a wider audience, lacking in-depth knowledge of the crypto space, or facing resource constraints, it may be time to partner with professionals who specialize in crypto influencer marketing.
However, these are just surface suggestions on why you should do so. Let’s take a deep dive into it in the sections below
If you don’t know what to look for in marketing agencies, read this guide on the hallmarks of a top crypto influencer marketing agency. Here are some tips for choosing the best cryptocurrency marketing agency
When to Hire a Crypto Influencer Marketing Agency
A 2020 study by Paldesk showed that influencer marketing comes with an average return on investment (ROI) of $5.75 for every dollar spent in the marketing segment.
This is something that digital marketers within the crypto space need to seriously look at. This is even more important given that influencer marketing plays a bigger role in the crypto space.
Researchers from Nottingham Business School and the University of Klagenfurt in Austria spent around six months monitoring the effects of crypto YouTube influencers. They watched more than 1,000 videos published by crypto-focused YouTube channels with a minimum of 200,000 subscribers. The study found that YouTube crypto influencers have a short-term impact on small-cap projects. These low-cap cryptocurrencies are likely illiquid, showing that crypto influencers have the power to move the needle.
For projects, the most important thing is knowing when to hire a cryptocurrency influencer marketing agency.
This is what this article will look at.
Limited Reach and Engagement
If your crypto project is struggling to reach a wider audience or generate meaningful engagement with your target market, it might be a sign to hire a crypto influencer marketing agency.
These agencies have access to a network of established influencers who can help amplify your project’s message, increase brand visibility, and drive engagement within the crypto community.
There are lots of crypto marketing agencies but not all of them focus on influencer marketing. CryptoPromo.io is a crypto influencer marketing agency that you can hire to connect with top YouTube influencers and crypto Twitter influencers.
Whether you want to harness the power of YouTube or Twitter, CryptoPromo has the experience and connections to deliver the results you want.
What are the benefits of working with CryptoPromo.io? See the list below.
- Increased visibility – a project that is constantly in the spotlight has higher chances of success.
- Targeted audience – a crypto project needs to preach to the choir if wants to grow its community of investors and users.
- Authenticity – several crypto investors have lost money due to influencers who endorse vaporware projects. CryptoPromo works with influencers that promote strong projects with solid fundamentals.
- Cost-effective – influencer marketing should be cost-effective and still deliver great results. This is what you get when you work with CryptoPromo.
- Measurable results – with CryptoPromo, you can measure the effectiveness of your influencer marketing campaigns. This will help you make better-informed decisions that reduce your overall budget while improving your ROI.
- Increased brand loyalty – CryptoPromo’s network of all types of crypto influencers will build deeper connections with your targeted audience. This improves brand loyalty as trusted influencers promote your project.
Lack of Crypto-specific Expertise
You should hire a crypto influencer marketing agency if your marketing team lacks the required skills and knowledge.
Crypto influencer marketing agencies specialize in the unique dynamics of the cryptocurrency industry. If your team lacks in-depth knowledge and understanding of the crypto space, partnering with an agency can provide you with access to professionals who are well-versed in the latest trends, market insights, and regulatory considerations.
They can guide you in selecting the most relevant influencers and developing effective campaigns that align with your project’s goals.
The majority of marketers are well-versed in traditional marketing. They don’t know the intricacies of cryptocurrency marketing. Without the required knowledge, it is easy for crypto projects to miss out on chances to onboard new investors.
In the worst-case scenario, a poorly executed influencer marketing campaign can be very damaging. If you hire a crypto influencer marketing campaign, you make sure that the wheels are greased and everything runs smoothly. Who doesn’t want that?
Brand Awareness and Credibility
Building brand awareness and establishing credibility are essential in the crypto industry. If your project is relatively new or struggling to gain recognition, you can hire a crypto influencer marketing agency that can help by leveraging the trust and authority of influential individuals within the community.
Through strategic collaborations, these agencies can help position your brand as trustworthy and reliable, increasing its visibility and credibility among potential users or investors.
Why is credibility important?
This is because there are a lot of influencers who promote any kind of crypto projects including scam tokens. This leaves some investors staying away from crypto projects endorsed by those influencers.
The ball game is different when you hire a crypto influencer marketing agency like CryptoPromo. You will work with trusted influencers with a clean record. This is one of the simplest ways in which top blockchain influencers can promote your project.
Bear in mind that the crypto industry is awash with opportunities and exit scams. Investors want to insulate themselves from being taken for a ride.
Time and Resource Constraints
Imagine if you could have enough time and resources to launch and market your crypto project. If this was the case, then nearly every crypto project would be a success.
But the reality on the ground is different.
Running a successful influencer marketing campaign requires considerable time and effort, from identifying suitable influencers to managing collaborations and measuring campaign effectiveness.
If your team is already stretched thin or lacks the necessary resources and expertise, hiring a crypto influencer marketing agency can alleviate the burden. These agencies can handle the entire process, from influencer selection and campaign planning to performance tracking, allowing you to focus on other core aspects of your project.
By doing this, you have enough time to hone the finer details of your project while the marketing efforts are ongoing.
Not all crypto startups are well-funded or have a large budget to employ the best marketers in the world. When you hire an experienced crypto influencer marketing agency, you are getting the best for less.
Who wins in the end? It’s your project.
Targeting a Specific Audience
If your project has a niche target audience within the crypto space, you can hire a crypto influencer marketing agency can be beneficial.
Crypto influencer marketing agencies have expertise in identifying and partnering with influencers who have a dedicated following within specific niches or interest groups. By leveraging the influence of these niche-focused influencers, you can effectively reach and engage with your intended audience, increasing the chances of conversion and adoption.
How to Hire A Crypto Influencer Marketing Agency
When it comes to hiring a crypto influencer marketing agency for your project, there are several steps you can follow to ensure a successful partnership. Here are a few tips on how to hire a crypto influencer marketing agency
- Define your goals and clarify what the agency should do for you.
- Research and compile a shortlist of potential agencies to work with.
- Evaluate expertise – work with a skilled agency
- Review influencer network – work with an agency with a growing network of influencers.
- Discuss budget and contracts – avoid working with an expensive agency. Shop around until you find the best deal that matches your budget.
Summary: When to Hire a Crypto Influencer Marketing Agency
If your crypto project is facing challenges in terms of reach, engagement, expertise, brand awareness, audience targeting, or resource constraints, it may be the right time to consider hiring a crypto influencer marketing agency.
Their specialized knowledge, network of influencers, and campaign management capabilities can help propel your project forward in the competitive crypto industry.
CryptoPromo is a specialized crypto influencer marketing agency that you can hire today without breaking the bank. If you want to see tangible results for your influencer marketing campaign and gain an advantage over your competitors, hire CryptoPromo today.
