5 Types of Crypto Influencers You Need to Know About
The crypto industry has been growing in leaps and bounds since the Bitcoin network went live in January 2009. This growth has given rise to sub-sectors that have played a big role in shaping the industry. In today’s digital age, influencers wield a lot of power thanks to their large following and the trust bestowed on them by their followers. In this article, we will look at the 5 types of crypto influencers that you need to know about.
But before we jump into that, let’s look at why crypto influencers are important for the majority of projects.
Why Influencers Are Important for the Crypto Industry
Influencers play a crucial role in the crypto industry for several reasons.
The cryptocurrency market is relatively new and complex, making it challenging for newcomers to understand and navigate. A 2021 survey of 1,000 people across Brazil, Mexico, and the US revealed that 98% of people don’t grasp the basics of cryptocurrency. A 2022 global study showed that more than 60% of people don’t understand crypto.
How can more people be drawn to the crypto industry if fewer people understand it? This is where influencers come into the picture.
Blockchain influencers can simplify and demystify crypto concepts, providing educational content, insights, and explanations that help their followers comprehend the intricacies of the crypto space. Top crypto influencers speak the language of the ordinary person. They help to break down complex topics and present them in a digestible manner.
This is how many people become more interested in the crypto space. It is hard to be a part of something that you don’t understand.
The crypto industry thrives on trust and credibility. Influencers often build a loyal and engaged community around them, gaining their followers’ trust through their expertise, track record, or successful investment strategies. When influencers endorse a particular cryptocurrency project or token, they generate excitement around the project. This brings more people to the project. Therefore, there is no doubt that top blockchain influencers can successfully promote a cryptocurrency project.
But how do you find the best influencers? Do you do it yourself by starting from scratch or do you leave it in the hands of experts?
Crypto projects that want to save time and yield tangible results know that there are good reasons for hiring a crypto marketing agency for their influencer marketing campaigns. CryptoPromo.io is a good example of an experienced marketing agency that takes your influencer marketing campaign to the next level. Here are some reasons and benefits for working with CryptoPromo.io:
- You have unlimited access to all types of crypto influencers. You will learn more about them in the sections below.
- CryptoPromo connects your project with top crypto influencers. This includes top YouTube influencers or crypto Twitter influencers.
- Increased brand visibility
- Measurable results, improved ROI
- Affordable budget
- Authentic influencer marketing
Benefits of working with CryptoPromo.io
What Are the 5 Types of Crypto Influencers?
There are several types of crypto influencers and each has a special role to play in the blockchain space. Here are the 5 types of crypto influencers you must know about.
Mega Influencers: The Biggest Type of Crypto Influencers
Mega influencers are a subset of influencers who have an exceptionally large following and reach. They are typically individuals who have amassed millions of followers across various social media platforms, making them highly influential and impactful in the digital space.
Crypto mega influencers include early blockchain influencers, successful traders, and even those outside the crypto space. NFT projects usually work with renowned artists or athletes who may not have any knowledge of the blockchain space.
One defining characteristic of mega influencers is their massive audience size, which allows them to have a significant impact on trends, brand endorsements, and consumer behavior. Their posts, endorsements, and recommendations can reach a vast number of people, making them attractive to brands and marketers seeking to promote their products or services to a wide audience.
The drawback of some mega crypto influencers is that their reach may sometimes be less targeted. However, their large audience allows them to reach a wider audience. As a result, they are more expensive to work with.
Macro-influencers are the second type of crypto influencers on this list. They are very important because they offer a good balance between reach and specialization.
Macro influencers are a category of influencers who have a significant following but are not as large as mega influencers. They typically have follower counts ranging from 500K to 1 million across a given social media platform.
Macro influencers have a substantial reach and influence within their respective niches or industries.
Unlike mega influencers who may be more generalist in nature, macro influencers often specialize in specific topics or areas of interest within the crypto industry. They may focus on Web3, gaming, the metaverse, or AI. Their content and expertise attract a dedicated and engaged audience who share similar interests.
Macro influencers are very important as they can benefit crypto enthusiasts who are more interested in following narratives. Crypto narratives to follow in 2023 include NFTs, DeFi, AI, Bitcoin Ordinals, and more.
Macro influencers often have a more personal and relatable connection with their followers compared to mega influencers or traditional celebrities. Their content tends to be more authentic, allowing them to build trust and credibility among their audience. This authenticity can lead to higher engagement rates and stronger connections with their followers.
Mid-tier influencers are a type of crypto influencers who fall between macro-influencers and micro-influencers in terms of their follower count and reach. They usually have between 50K and 500K followers.
Overall, crypto mid-tier influencers offer a balance between reach, engagement, and affordability. This makes them the type of crypto influencers that blockchain projects may prefer to work with.
Crypto micro-influencers are individuals who have a small but highly engaged following within the cryptocurrency community. They typically have between 10K to 50K followers.
Micro-influencers in the crypto space often have a deep understanding of blockchain technology, cryptocurrencies, and related topics. Due to their smaller follower count, micro influencers tend to have more direct and personal interactions with their audience, fostering a sense of community and trust.
Micro-influencers will likely be on the rise as new trends and hypes emerge. Since the explosion of ChatGPT in late 2022, it is likely that AI focused crypto projects will be in the spotlight. Micro-influencers specializing in the AI crypto space will emerge.
This is good for cryptocurrency projects as they will likely reach a targeted audience and at a lesser price.
Nano-crypto influencers are individuals who have a very small but highly engaged following within the cryptocurrency community. They have between 1K to 10K followers.
For brands and projects in the crypto industry, partnering with nano crypto influencers can be a valuable strategy to reach a highly targeted and engaged audience.
The authenticity and intimate connections that nano influencers have with their followers can lead to higher levels of engagement and more meaningful interactions. Collaborating with nano influencers allows brands to tap into a passionate and niche community, generating word-of-mouth recommendations and fostering brand advocacy.
Which Types of Crypto Influencers Should Your Project Work With?
You may be which types of crypto influencers your project should consider working with. It all depends of several factors.
These types of crypto influencers serve different audiences although they can deliver the same message. Mega-influencers are best suited for big, well-funded projects with a bigger marketing budget. Small crypto projects can utilize the services of nano-influencers.
All five types of crypto influencers are very important and have a role to play in shaping the future of crypto projects and the blockchain industry as a whole.
Your choice of the type of crypto influencers you work with depends on your budget, product/service offering, marketing plan, project stage, and the rate of your community growth.
Whatever you do, make sure that it is an effective crypto promotion strategy that grows your community and project.
Should You Trust All Types of Crypto Influencers?
There are cases where all types of crypto influencers buy fake followers to inflate their charges. A 2022 study found that 1 in 4 influencers bought fake followers. This is detrimental to crypto projects who pay a lot of money to influencers and still get a lower return on their investment.
A well-known crypto influencer said he used to charge more than $30,000 for a single endorsement. Imagine if crypto project have to pay a lot of money to target followers that are not real.
How then do crypto projects make sure that they are not short-changed?
Crypto projects need to work with an experienced marketing agency like CryptoPromo for their influencer marketing campaigns. CryptoPromo vets all the types of crypto influencers it works with to ensure that clients get good value for money.
If you are ready to take your project to the next level by working with all types of crypto influencers, get in touch with CryptoPromo today.