What is the Cost of Hiring an NFT Marketing Agency?
Hiring an NFT marketing agency may not be as clear-cut as many would like it to be. What is even more vague is the cost of hiring an NFT marketing agency. There is no universal pricing. It all depends on the marketing agency, how much an NFT project is willing to pay, and a host of other factors. This is also true for most things in life. It’s a matter of supply and demand on one hand. And on the other, it comes down to how much someone is willing to fork for a particular service or product.
This article is not here to tell about the actual cost of hiring an NFT marketing agency. You can get a quote for that. This article looks at the factors that give you your money’s worth when you hire an NFT marketing agency.
But before we get into that, let’s consider if you should hire a marketing agency.
Should I Hire an NFT Marketing Agency?
Let’s face it. There are thousands of articles on the internet that promise to teach you how to promote your NFT token in simple steps. Some of the articles are helpful and could make a difference in your NFT marketing campaigns.
But the reality on the ground is far more complicated than just reading a well-written article. There are questions that you have to ask yourself.
Do you have the marketing expertise? Do you have the connections to market your NFT project to the right audience? Does your project have the necessary skills and personnel to do in-house marketing?
The answer is not simple. It depends on many factors. There are instances when it makes sense to do so. It all comes down to value.
Only hire an NFT marketing agency when the benefits outweigh the costs of doing so. Which leads us to this article’s main topic – what is the cost of hiring an NFT marketing agency?
What is the Cost of Hiring an NFT Marketing Agency?
We have already highlighted that the cost of hiring an NFT marketing agency varies. The most important thing is for you to know the value you should extract from hiring an NFT marketing agency.
Here are some factors to consider when hiring an NFT marketing agency.
This sounds obvious but not many people do it. You need to shop around to have a general feel of the cost of hiring an NFT marketing agency.
This gives you an idea of how much you should expect to pay for particular services. You will meet some marketing agencies that make exaggerated claims of what they can do for you. You have to be careful of such marketing agencies.
Take your time on this. And more importantly, be very specific about the services you want.
Experience and ‘Industry Smarts’
The main reason why you are hiring an NFT marketing agency is that you want someone who has more experience than you.
The cost of hiring an NFT marketing agency will be offset by the value you get from the agency.
So what kind of experience and industry should you look for?
Does the NFT marketing agency have proven skills in marketing non-fungible tokens and crypto in general? Has the agency marketed any successful projects before? Does the agency have a team of experienced crypto marketers?
These questions should give you an idea of the value you can get from the NFT marketing agency.
Connections and the Cost of Hiring an NFT Marketing Agency
This is probably one of the most under-looked factors when considering the cost of hiring an NFT marketing agency.
Marketing an NFT project is a bit difficult and different from marketing traditional crypto projects. It requires thinking outside the box and pushing the boundaries of marketing.
At the same time, it may require just the right connections to give you a major headstart that blows your competitors out of the water.
What kind of connections do you need to look at?
The majority of successful NFT projects are associated with celebrities or crypto influencers. This is where it becomes important to work with a marketing agency with the right connections. There are so many reasons to hire a crypto marketing agency for your influencer campaigns.
CryptoPromo.io is one of the leading crypto marketing agencies that have the connections that can propel your NFT project to the next level. CryptoPromo has built a high-value network of top crypto YouTubers, Twitter influencers, or general influencers that gives your NFT project the visibility it needs.
And the true benefits of working with CryptoPromo include:
- Lowering the cost of hiring an NFT marketing agency
- Accelerating your NFT’s marketing goals
- Custom marketing campaigns that bring measurable results
- Maximum exposure for your NFT project
- Effectively target users and promote your NFT project
You should not take these connections lightly. They go a long way in shining the spotlight on your project.
Connections are not just about influencers and celebrities. You want to work with a marketing agency that has great access to respected journalists who work with leading media sites within and outside crypto. This is because media coverage is important.
A crypto or NFT marketing agency with the right connections gives you value that in the long run, lowers the cost of hiring the agency.
Services on Offer
There is a statement that ‘you get what you pay for.’ This is true. But in some instances, you pay for services that you may not even get.
This is why it is important to work with marketing agencies that explicitly state what they can do for you, how, and when.
This makes it easy for you to hold them to account if you feel that they have not yet delivered on their promises.
Some marketing agencies claim to do it all. This is great as they provide a one-stop shop for all the services that you need. However, feel free to ask about their workforce. Some agencies may end up subcontracting the same task to inexperienced marketers who don’t deliver your money’s worth.
If you don’t what to look for in a marketing agency, here are some tips for choosing the best cryptocurrency marketing agency.
Results and the Cost of Hiring an NFT Marketing Agency
In the long run, the cost of hiring an NFT marketing agency should not matter. What matters most is the value that the marketing agency brings to the table.
A marketing agency that needs to spend $10 to generate less than $10 for your project or business is not worth it.
As the article said earlier, the cost of hiring NFT marketing agencies is determined by the tangible results (or lack of) they bring to your project.
As a marketer, focus more on the results that an NFT marketing agency shows you. You also need to work with a collaborative and flexible agency that works in your best interest.
Transparency and Creativity
Marketing is not fundamental science. It’s a form of art that may require several ‘hits and misses’ before getting the ball rolling.
This is where you need to work with a creative and transparent marketing agency. A transparent marketing agency is not afraid to highlight where and how the marketing campaign failed to hit its desired or projected goals.
By being truthful, the marketing agency can go back to the drawing board to figure out what needs to be done again so that the marketing campaign can be a success.
Sometimes, it is okay for marketing agencies to fail to meet their marketing goals. They just need to be upfront about it. And either find a new creative way to sort it out or throw in the towel if their best is not good enough.
In the end, the cost of hiring an NFT marketing agency has nothing to do with the work done but with the results obtained from the work.
Final Thoughts on the Cost of Hiring an NFT Marketing Agency
NFT trade volume is projected to decline by 39% from 2022 to US$22.69 billion by the end of 2023. Will the number of new projects being launched tank? Not likely.
However, this puts pressure on new projects to offer utilities and be well-received by the target audience. This is where hiring an NFT marketing agency comes into the picture, and more importantly, the cost of doing so.
There are many choices that you have. But it all comes down to the agency’s ability to meet your goals, save you money, and take you to the next level.
If you are looking for an experienced marketing agency that listens to your story, implements an effective marketing campaign, and cares for the success of your project, then feel free to get in touch with CryptoPromo for a free quote.