How a Blockchain Marketing Company Can Breathe Life into Your NFT Project
All new NFT projects face the same challenges at first – is the value proposition good enough and more importantly, can the projects hit the soft spots of their targeting audience? Many crypto projects focus on the former while outsourcing the latter to a blockchain marketing company.
The purpose of this article is to look at the importance of having a good blockchain marketing company on your side. The value proposition of your project is a separate topic that requires an entire article (or series of articles).
Why do cryptocurrency marketing agencies matter for your NFT project? Before we dive into it, let’s look at a blockchain marketing company.
What is a Blockchain Marketing Company?
A blockchain marketing company is a digital marketing agency that takes care of your marketing campaigns to promote your project, increase your brand awareness, grow your community, and gain buyers/investors.
But the most important question is the role that a blockchain marketing company can play for your NFT or crypto project.
Can a crypto marketing agency take your project to the promised land? Let’s answer this in detail in the coming sections.
How a Blockchain Marketing Company Breathes Life into Your NFT Project?
There are several ways that a blockchain marketing company can make your NFT project a success. Here are some of them.
It is common knowledge that crypto influencers are shaping the future of marketing. It is estimated that 80% of consumers have purchased products because of social media content. This goes on to show that influencers, thanks to social media, have the power to sway and influence consumer behavior.
But how does this work in the crypto industry?
Influencers are important to the NFT space. They help projects gain legitimacy, credibility, and a wide audience.
But that’s not all. Influencers come in all sizes. This is where it gets tricky for NFT projects. How do projects find trusted influencers to work with? How quickly can they find the influencers and how much will they pay?
These questions are better left in the hands of a blockchain marketing company especially one that specializes in influencer marketing. CryptoPromo.io is a good example of a blockchain marketing company that links crypto projects with influencers.
CryptoPromo is your best friend if you are looking for top YouTube influencers or crypto Twitter influencers for your NFT project. In short, you need to work with a professional crypto marketing agency to onboard leading influencers.
The benefits of working with an agency such as CryptoPromo for influencer marketing for your NFT project include:
- Quick influencer deals – you don’t waste time onboarding influencers. You reach your audience when your project is still hot. The chances of getting buyers for your NFTs are very high.
- Cost-effective – you don’t have to pay a fortune to work with influencers.
- Targeted audience
- Immediate traction for your project if you work with the right influencers.
Building a vibrant, loyal, and vocal community is an important part of promoting your NFT token. Why is this so?
People who are in crypto either belong to a community or have belonged to at least one in the past. Communities are responsible for the indirect marketing of some projects. As for NFTs, communities are even more important.
Here are some reasons why crypto communities are important:
- Builds trust
- Platform for communication
- Opportunities to earn money
- Support and engagement
This is what NFT enthusiasts or buyers are looking for. This makes it imperative for NFT projects to seek the services of blockchain marketing companies.
The benefits of hiring a blockchain marketing company for this purpose include:
- Community growth
- Targets NFT buyers who can be easily converted into buyers
The crypto industry no longer operates from the sidelines of mainstream media. The media is interested in covering the crypto industry but it is very cautious due to the rugs and exit scams that have engulfed the industry.
This is a major disadvantage for legitimate projects who are treated as “guilty till proven innocent.” But there is a workaround to this.
New NFT projects can engage the services of an experienced blockchain marketing company to get ahead.
A well-connected marketing agency should get a new NFT project covered in traditional and crypto-focused media. The coverage could include interviews, deep dives, or even a news story about a particular development.
Positive media coverage in leading sites lends high credibility to the project in question. This also makes it easier for your project to get free media coverage in the future.
A blockchain marketing company can also position the creators of NFT projects as thought leaders. This gives the project an advantage over its competitors.
Connect with High-Profile Investors/NFT Buyers
Some blockchain marketing companies are well-connected with venture capital (VC) funds and high-profile investors. Venture capital has long been associated with traditional markets but the crypto space – most notably DeFi and NFT markets – are attracting venture funding.
Venture funding is a quick way of raising capital to build a project from the ground up. When a project manages to land a well-known VC, it can easily attract more money in the future.
This is because venture capital funds spend thousands of hours reviewing many projects to determine their future growth potential. A project that manages to secure this kind of funding is indirectly making a statement that it has room to grow.
The majority of people who are in the crypto or NFT spaces are in it for the money. They want to associate with projects that will earn them profits in the future. Having a respected VC on your side is one of the most effective marketing strategies.
It also ensures that the project is organically featured by top financial sites. A blockchain marketing company can connect new NFT projects to some of the leading crypto investors. These investors will invest in the NFT projects based on their merit.
Gain Market Edge Through Impactful Story-telling
The majority of project creators are technical people with little to no experience in storytelling. On the other hand, storytelling is one of the most important aspects of marketing. Impactful storytelling takes an ordinary story and makes it extraordinary. It may be the difference that pushes crypto investors to buy some NFTs.
Storytelling is important. And it must be done right. Cryptocurrency marketing agencies usually have experienced writers and storytellers that know how to convey a message in a manner that pushes the reader to invest in a crypto project.
Here are some of the reasons why persuasive writing is important in the crypto industry:
- Uses emotions to drive customers to take action that benefits the crypto project (and the customer)
- Connects with the audience
- Boosts investors’ confidence in working with certain crypto projects
When this happens, an NFT project will quickly gain buyers and its growth will be swift.
Network Effect and FOMO
In economics, the network effect is the phenomenon whereby a product or service becomes more valuable as more people use it.
You know that effective crypto marketing strategies are key to growing your project and community. You can outsource this role to an experienced marketing agency if you are just starting. Here are some of the best tips for choosing the best cryptocurrency marketing agency.
Experienced crypto marketing agencies can help create network effects by encouraging more people to buy one or more NFT collections.
This makes it easy for other people to ‘ape’ into the new NFT collections. This can be seen as FOMO (Fear of Missing Out). For example, this is one of the reasons why the meme coin PEPE has been surging in Q2 2023.
Let a Blockchain Marketing Company Take Your NFT Project to the Promised Land
Launching a crypto or NFT project must be accompanied by on-point marketing. This is the only way to ensure the success of a project.
There are hundreds of good projects that failed to make it because of a lack of proper marketing. On the flip side of the coin, there are hundreds of projects with little value proposition that have made it because of the well-planned and executed marketing campaigns.
Your NFT project can be one of the hottest projects in the market if you hire a reputable blockchain marketing company that knows the industry inside and out.
The ball is in your court. If you are looking for an experienced cryptocurrency marketing agency that will oversee the growth of your NFT project from day one, consider working with CryptoPromo.