Top 5 Tips for Choosing the Best Cryptocurrency Marketing Agency for Your Project
Hiring a cryptocurrency marketing agency is one of the best decisions you can make to ensure the success of your project. However, what is equally important is choosing a marketing agency that truly represents who you are and effectively communicates the goals that you want to achieve. This should also be achieved at a minimum cost that doesn’t break the bank.
This to mind a few more questions.
What criteria do you use to choose one cryptocurrency marketing agency over another? What guarantee do you have that the marketing agency will not take your project for a ride? And most importantly, how do you give yourself peace of mind by working with an agency that is in sync with your goals?
It is not an easy task. This is the purpose of this article – to share tips on how to choose the best cryptocurrency marketing agency that will significantly contribute to the success of your marketing plan.
Tips on How to Choose the Best Cryptocurrency Marketing Agency
Tips on How to choose the Best Cryptocurrency Marketing Agency
Anyone can read a comprehensive guide on how to promote your cryptocurrency business and think they are marketing gurus. This is completely detached from the truth and reality.
Cryptocurrency marketing is not a walk in the park. It requires an agency or professionals that know exactly what they are doing.
While you may not need to be a marketing genius, you should at least be armed with the tips outlined in this article so that you can make the best possible hiring decision.
Experience
It is a well-known fact that experience is the best teacher. The same is true when you want to choose a cryptocurrency marketing agency to spearhead your marketing strategies. How then do you see if the marketing agency has the necessary experience to send your project to the moon?
Check the points given below:
- Visit their website and social media pages – A marketing agency’s website or social media accounts should tell you a lot about its experience. Read the agency’s blog posts and go through its social media post to see how well it knows the industry. A website is like the face of the company. If they can’t take care of their face, don’t think that the agency can take care of yours.
- Employees – a majority of marketing agencies have a core team of experienced professionals and extra freelancers that hold the fort from time to time. Use platforms such as LinkedIn to check the experience of the core team members. Go for an agency that has experienced team members.
- Connections – Have you heard the statement “Show me your friends and I will show you who you are.?” A cryptocurrency marketing agency with connections can give your project the exposure it needs to be a success. This also depends on how long the agency has been around. If the agency is still young, don’t expect much. However, it does not mean that the agency is not worth considering.
- Client portfolio – the list of clients that a marketing agency has worked with can tell you everything you need to know. An agency that has worked or continues to work with some of the most successful or recognizable crypto companies should be on the top of your list.
An experienced cryptocurrency marketing agency brings a lot to the table. A good example is CryptoPromo, a customer-centric marketing agency that prides itself on effective marketing. CryptoPromo has partnered or worked with some of the heavy hitters in the crypto industry. This is how you know that your cryptocurrency project is in good hands, and primed for sustainable marketing success.
Services Offered
The purpose of a cryptocurrency marketing agency is to effectively target users and promote your project. You need to search for yourself or ask for the services offered by the cryptocurrency marketing agency.
Some of the services offered by marketing agencies include:
- Content marketing
- Influencer marketing
- Public relations
- Community management
Some crypto marketing offer a full-service suite. This simply means that they do everything in-house. They are the “Jack of all trades.” Others specialize in one area.
Each has its benefits and drawbacks. It all depends on the service(s) you are looking for. It all comes down to experience and the marketing campaign you want to work on.
For example, let’s say that you want to find the top YouTube influencers to work with. CryptoPromo is your best bet because it is the undisputed expert in this area due to its links with several top crypto influencers on YouTube or other platforms.
Budget
This is the area where you might need to shop around after shortlisting your preferred crypto marketing agencies Each cryptocurrency marketing agency gives you a free quote to know its price structure.
Find a cryptocurrency marketing agency that can meet your goals at a minimum budget. This comes with at least two advantages:
- If the partnership doesn’t work out, you will have some funds to hire another cryptocurrency marketing agency.
- An affordable marketing agency gives you the leeway to expand your marketing activities.
This does not mean that you have to find the cheapest agency. It could backfire on you. What you are looking for is value for money. It’s better to pay more and see tangible results than to pay less and see no results at all.
Communication
This may sound less important but it is. A good cryptocurrency marketing agency should not push you to sign a working partnership.
It should hear you out, draft the proposed solutions, and communicate effectively during the negotiation stages. It makes sense to work with a cryptocurrency agency that has a sense of responsibility and more importantly, has a ‘human’ side.
Tools
You may also need to know the tools that a cryptocurrency marketing agency uses before making a hire. An agency that uses the best and latest tools is likely going to give you the results you need. You must be aware that tools are useless on their own. The cryptocurrency marketing agency must know how to unlock the full potential of those tools.
This article has so far shown you what may count as ‘green’ flags. Let’s take a look at the ‘red’ flags.
What to Avoid When Hiring a Marketing Agency
When people go on date, there are some signs that when they see, they flee right away. Maybe not right away.
This is not any different when you want to hire a cryptocurrency marketing agency. Here are some signs that you should run away from.
Fake Reviews and Case Studies
This may be a bit difficult to find but some crypto marketing agencies may buy fake reviews. Go over their reviews, and if possible, ask the companies they have previously worked with. This is important if you want to work on a big marketing campaign.
Some marketing campaigns can use fake reviews to inflate their experience and capability.
Tainted History or Credibility
A simple Google (or any other search engine) search for the cryptocurrency marketing agency you want to hire can tell you a lot. Look out for bad reviews or any kind of negative comments. Don’t take these for granted as you might run into similar problems in the future.
However, a single isolated bad review or comment should not be the deciding factor. It only becomes a problem if a pattern emerges.
In short, don’t work with a cryptocurrency marketing agency with tainted history or credibility. Avoid it like a plague.
Zero Expertise or Industry Knowledge
You should never work with a cryptocurrency marketing agency with zero experience or knowledge of the nascent crypto industry.
You don’t want your project to be used as a guinea pig by a marketing agency that is completely out of depth.
You will lose valuable time if you are lucky. And in the worst-case scenario, your project could suffer because of it.
Key Takeaways on How to Choose the Best Cryptocurrency Marketing Agency
Choosing a cryptocurrency marketing agency says a lot about your project and how seriously you take it. Strive to work with a well-connected marketing agency that does the heavy lifting for you. You are paying after all.
In summary, here are the points to look at:
- Experience
- Reputation
- Budget
- Tools
- Communication
Do not ignore the red flags. They are even more important because they save you from troubles down the line. You don’t want to get in the swing of things and realize that the agency is unprofessional or lacks the expertise to deliver its promises.
Just as much as you would when you want to buy anything, shop around for the best cryptocurrency marketing agency to work with.
If you want a hassle-free experience at the hands of a crypto marketing agency that knows the industry inside-out, then get a free quote from CryptoPromo. There are no two ways about it.
CryptoPromo is an expert in influencer marketing as well as other forms of marketing that will see your project reach its marketing goals faster than you think.
