NFT social media marketing

Since Mike Winkelmann – known digitally as Beeple – sold his NFT collection for $69 million in March 2021, the non-fungible token landscape has always been different. Everyone wanted a slice of the pie. Collectors, artists, flippers, and even ordinary people scrambled for the new digital gold. But this fight for NFT supremacy has made non-fungible marketing very difficult. On the bright side, where there is a will, there is a way. And the way is NFT social media marketing.

Marketing is the holy grail of the cryptocurrency industry. Many NFT projects read a comprehensive guide on how to promote their NFT token and think that they can do it on their own. It is not always true.

There are many methods that new and existing NFT projects can implement to sell out their NFT collections or attract a large audience. You can hire a blockchain marketing company to breathe life into your NFT marketing campaigns. 

Others will turn to NFT social media marketing to outperform their peers and become the best in the business.

The purpose of this article is to go over the best practices for NFT social media marketing. However, take note that these are not all the marketing methods at your disposal.

With that said, let’s get into the meat of the matter.

What Are the Best Practices for NFT Social Media Marketing

Let it be known that NFT social media marketing is not an exact science where you have to follow a predefined formula. At best, it’s a hit-and-miss exercise that requires improvisation. Even then, there are several steps that you can follow to ensure that your NFT social media marketing game is on another level. 

Here are the top 5 best practices to make your NFT social marketing campaigns yield results on par with your expectations.

Build and Grow Your Crowd on Social Media

Just as much as humans need oxygen and businesses need customers to survive, social media marketing campaigns need a targeted, growing crowd to be a success.

Building and growing a social media crowd is an important first step upon which the success of subsequent steps is dependent. This is why you need to get this step right. If you don’t get it right, you may have to find creative and sometimes expensive ways to build your audience.

But how do you build a social media crowd?

You follow these steps:

  • Make your NFT artwork and the story compelling
  • Speak the ‘social media language’
  • Identify your target audience and go after it

Identify the best platforms to use for NFT social media marketing. Here are the platforms that you need to prioritize.


Twitter is the go-to platform for anything crypto-related. Start with Twitter if you want to build a community of NFT enthusiasts. You can get the most out of Twitter by engaging and interacting with your audience. This is done through your content. We will get into more details in later sections.

You can also utilize Twitter Spaces to bring attention and credibility to your NFT project. Utilize Twitter threads to share large, complex information in bytes that the average person can consume and understand.


Discord has emerged as one of the best social media platforms for NFT projects. Create your Discord server and look for moderators to run it. The most important thing is that you share relevant, timely, and interesting content that keeps your audience engaged.


Telegram can be used to share information and host Ask-Me-Anything (AMA) sessions. 


You can promote your NFT projects in various crypto and NFT subreddits. You can also comment on other people’s posts, and still find an organic and subtle way of promoting your NFT projects.


TikTok has become a very important video-sharing platform. Use the platform to create engaging short-form videos that you can use for NFT social media marketing. 

The Meta Family

The Meta family consists of Facebook, Instagram, and WhatsApp. For this article, let’s exclude WhatsApp. You can create video reels and share them on Instagram and Facebook. 

Leverage Influencers for NFT Social Media Marketing

Do you think top blockchain influencers can promote your cryptocurrency successfully?

Influencer marketing is one of the best forms of NFT social media marketing. Why so? Simply because of two reasons:

  1. The Power of influencer marketing
  2. The nature of crypto and NFT projects.

Influencer marketing is not as simple as it may look. There are a lot of negotiations involved. The back and forth can cut into your time, increase your wage for workers on your side, and in the worst-case scenario, leave you frustrated.

The best way to go about it is to engage a marketing agency like and let it take care of influencer marketing needs. 

How does this help?

CryptoPromo has spent a significant amount of time building commercially successful connections with influencers. The marketing agency already has systems in place to quickly match NFT projects with influencers. 

This gives your NFT project the following advantages:

  • Quick negotiations, resulting in faster turnaround times
  • Maximum exposure for your NFT project
  • Reasonable budget
  • Work with top YouTube influencers and crypto Twitter influencers

When you have the right influencers on your side, and they work with an experienced marketing agency that pushes them to do their part, the chances of hitting the right notes are very high. 

You can tap into an audience that is ready to invest in promising NFT projects. 

If you are in doubt about hiring a marketing agency, here are the major reasons why you should hire a marketing agency for your influencer marketing campaigns.

Engaging Content

Create content meant to be consumed on social media. What does this mean?

It means that your content should be tailored for people who use social media. More importantly, create short, organic, engaging content that resonates with your audience.

This includes updates about your NFT project, memes, and short videos. Also, remember that the majority of crypto Twitter users want to see the value of their NFT or crypto holdings grow. Your messaging must align with these goals but still be authentic and reflect the values and ethos of your NFT project.

In some instances, create polls to gauge the level of engagement and what your community wants from you. Always remember the importance of your community.

Contests and Giveaways

Giveaways, airdrops, and competitions have always been an integral part of crypto or NFT social media marketing.

Conduct simple contests and giveaways for members of your community. The competitions encourage your community members to keep learning about your project and bringing more people to the project. The more the people are invested in your NFT project, the more they will work smart and hard to see it become a success.

Airdrops are also important because they allow your community members to own NFTs by doing small tasks. This gives them a sense of belonging. And in a way, they become your online army for promoting your project to a wider audience. 

This is one of the most effective ways of growing your community organically. As it grows, you will have less to do in terms of marketing. You will go back to the original settings of dedicating your time to developing the project.

Audience Conversion

An audience will not do you any good if it cannot be converted into paying customers or in this case, NFT holders. 

The goal of your NFT social media marketing is to convince social media users to buy and hold your non-fungible tokens. 

How do you do this?

Include call-to-action (CTA) in your social media content. The CTAs should tell your audience what you expect them to do after interacting with your posts. Your CTA could include links to your website where your audience can buy your NFT collection or register for whitelists (or allowlists).

Share tips that show that you care for the security of your community. This means that you flag any scam NFTs that bear your name. Warn your community about the scams. After that, redirect them to a safe link where they can get your NFTs.

Underneath it all, it increases trust in your brand and eventually, they will buy your NFTs.

Another NFT social media marketing strategy is advertising. By advertising your project on social media, you open opportunities for new people to know about your brand.

Final Thoughts on NFT Social Media Marketing

NFT social media marketing should be an important part of your marketing strategy if you want your NFT collections to be sold out.

It is important to do your marketing campaigns on frequently used social media platforms such as Twitter, Discord, YouTube, Reddit, TikTok, and Instagram.

As you focus on building and growing your community, make it a point you convert your audience into NFT token buyers.

Another important aspect of NFT social media marketing is influencer marketing. For this one, you may need to hire an experienced marketing agency such as If you decide to go this route, it may be important to know the cost of hiring an NFT marketing agency.

Finally, if you want to have a successful NFT social media marketing that fully utilizes influencer marketing, give CryptoPromo a call right away.


May 2024