Why You Should Outsource Crypto Marketing to Experienced Agencies
The problem with making something look easy is that it will look easy. This statement mainly refers to talented athletes to make it look as if their respective disciplines are easy, but this is far from the truth. The same can be said about crypto marketing.
Experienced agencies or marketers make it seem as if crypto marketing is an easy process with predetermined, finite steps. However, the opposite is true as the best marketing efforts take years of practice, hits, and misses to perfect.
Some crypto projects believe they can imitate other projects’ success and use it for their benefit. The results are sometimes flattering.
This article dives deep into a plethora of reasons why you need to outsource your crypto marketing efforts to experienced marketing agencies.
Reasons for Outsourcing Your Crypto Marketing Efforts
A blockchain marketing company can breathe life into your NFT or crypto project. As you ponder on the reasons why you should hire a crypto marketing agency for your influencer marketing campaigns, remember that you are doing this so that your project can be a success.
Let’s at some of the best reasons for outsourcing your crypto marketing efforts to experienced blockchain marketing agencies.
Successful Do-it-Yourself (DIY) Marketing is Unrealistic
Blockchain marketing is still a new thing and is not as clear-cut as traditional marketing. This makes it very difficult for new or existing to try do-it-yourself (DIY) marketing efforts from scratch. This lowers your marketing success rate and as a result, comes with several drawbacks.
- You will lose money in the process
- Waste time
- Lose potential community members if you do more harm than good
Realistically, many crypto projects lack the skills and expertise to run an effective crypto marketing campaign. This is not a problem as it can be remedied quickly – by outsourcing this work to experienced cryptocurrency marketing agencies.
Streamlined Influencer Marketing Campaign
Let’s get real. The cryptocurrency industry is awash with speculators, retail traders, and even degen traders who sometimes throw caution to the wind.
What does this mean for your marketing campaigns?
Your potential community members or token buyers need something that excites them and causes others to buy into your project.
The easiest way to do this is by leveraging the power of influencer marketing. It is not easy to do per se. This is because influencers are in the business of promoting several projects at once. If you don’t negotiate the deals very well, you may not get your money’s worth from their services.
How do you overcome this?
Leave your influencer crypto marketing campaign in the hands of an experienced marketing agency such as CryptoPromo.io. The benefits are boundless. And here are some of them.
- You gain access to a pool of influencers who have experience working with several crypto projects.
- You don’t have to get your hands dirty. CryptoPromo will make sure that influencers deliver their end of the bargain.
- Your project will have a smooth relationship with influencers. There are instances where strained relationships between influencers and crypto projects set the latter back.
- Your project is marketed to a crypto audience that does not need much convincing to turn into token buyers.
- Measurable results
Reduced Crypto Marketing Budget
Every business needs to find a way to maximize expenses and maximize income. Having an in-house marketing team can cause your marketing budget to skyrocket. You will not incur some of these expenses if you hire a marketing agency.
Having an in-house marketing team will cause you to save on expenses such as office space, equipment, and personnel training.
You may also need to deal with employee departures and marketing talent acquisition. In a small, this slows down your marketing efforts while increasing your bill.
Working with a marketing agency is a breath of fresh air. How so?
You pay for results. And you are insulated from ordinary expenses such as rentals. A marketing agency gives you access to experienced marketers at a lower cost.
Hiring an experienced blockchain marketing company helps you to earn a better return on your marketing investment.
This is because a marketing agency brings a workforce with deep roots in cryptocurrency marketing. There is no room for trial and error or learning the ropes. If it happens, it doesn’t happen on your end.
In the end, your marketing budget is effectively used.
Access to Advanced Digital Marketing Tools
Digital marketing is dependent on several tools to be successful. Although the majority of tools use a freemium business model, it is only the paid versions that offer advanced features.
Crypto companies may be forced to work with free versions that don’t offer many features. Or they can buy the advanced versions. However, this is not always the best thing to do. Why?
Because digital marketing tools are only as good as the people using them. A crypto project may put together an inexperienced that may be learning on the job. This means that the digital tools will not be fully utilized.
The story is different on the other side of the coin.
Marketing agencies usually use a variety of digital marketing tools. They have worked with the same tools for a long time and they know how to utilize all available functions.
By hiring an agency for your crypto marketing campaigns, you will have access to several digital marketing tools. And more importantly, these tools will be effectively used to take your marketing campaign to the next level.
Working with an in-house is great. Everyone knows the business goals and objectives. You are all working towards a common goal.
Unfortunately, it may cause your team to overlook new and fresh ideas.
Hiring a marketing agency breathes new life into your project. Not only in marketing but in other areas as well. This results in new ideas that go a long way in making your project a success.
Great for One-Time Marketing Campaigns
You can have a marketing team but there is no guarantee that it will always be able to carry out all your marketing activities.
There are times when you need to embark on a short-term marketing campaign. You don’t need to expand your marketing team for this.
Instead, you can hire a marketing agency to take care of your crypto marketing needs. This has several advantages
The cost is minimal as you will only pay for the services rendered. You utilize the experience that the marketing agency has to achieve your goals. If your marketing team has no experience, you will be forced to train them. This costs time and money.
Time, especially in the crypto world, is very important. Narratives and hypes come and go. This is the time when crypto projects need to move fast in their marketing efforts so that they capture the market share.
So, how do you strike the iron while it is still hot?
You work with a marketing agency. Experienced marketing agencies can swiftly strategize and implement a winning marketing campaign. However, don’t just blindly hire any marketing agency. Go for one that has all the hallmarks of a top crypto marketing agency.
Flexibility and Scalability
Crypto marketing agencies are often accustomed to working with projects of varying sizes and stages of growth. It does not whether you are in the launch stage or planning of rebranding.
Whether you’re a startup or an established company, experienced crypto marketing agencies can tailor their services to your specific needs and scale their efforts accordingly.
As your business expands, it can adjust its marketing strategies and adapt to new market conditions. Your project is the winner in all this.
Established crypto marketing agencies have built extensive networks within the industry. They have connections with influential crypto influencers, bloggers, media outlets, and other relevant platforms. These partnerships can help amplify your marketing efforts, increase brand visibility, and reach a wider audience.
Crypto projects can also use these connections to gain media coverage in the form of interviews, podcasts, and news articles.
Media coverage is very important as it introduces your project to new audiences and increases the chances of finding token/NFT buyers.
Final Thoughts on Outsourcing Crypto Marketing to Experienced Agencies
It’s important to conduct thorough research and choose a reliable and experienced crypto marketing agency that aligns with your business goals and values. Look for agencies with a proven track record, positive client testimonials, and a comprehensive understanding of the crypto industry.
If you are looking for an experienced crypto marketing agency that takes transforms your marketing campaigns, try CryptoPromo today.